Until finding his grandmother Maroussia
Zorokovich's diaries, Daniel Edelstyn didn't know much about his family history.
But as soon as he delved into the handwritten pages, he grew intrigued by
Maroussia's descriptions of the family's sugar factory and set out on a journey
to the remote Ukrainian village in which she was born.
What he finds is a
shuttered factory and, to his surprise, a distillery his family once operated.
After toasts with the locals, Edelstyn decides to import their vodka to his
native U.K.—and to make a film based on his experience, aptly titled How to
Re-Establish a Vodka Empire.
Stop-motion animation and silent reenactments
dramatize selections from Maroussia's diary and draw parallels between her
journey and Edelstyn's. Early in the film, Edelstyn markets the vodka by staging
a struggle between his grandfather and a Bolshevik at a spirits conference. "You
can't just use the iconography of Soviet Russia to sell vodka," a consultant
advises him afterward. By the film's end, Edelstyn has refined his approach—and
names his vodka Zorokovich, after his grandmother.
- Leah Falk
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